4 Mistakes To Avoid While Marketing Your Mobile App
After investing millions of capital and decades of time, the next step is to represent the product in the marketplace. In this competitive world, some mobile apps which are unique and well-built get fail because of poor marketing techniques whereas, the mobile apps with average UI conquer the market with impeccable marketing techniques. There are two marketing phases of the mobile app that is pre-launch and post-launch which has to be planned and executed perfectly. Actually, waiting for the app launch to start marketing would be a rookie mistake although marketing before pre-launch has more impact on the audience as it creates a buzz in the market. The main motto of the mobile app is to gain the attention of the potential customers and make them curious about your app so that they will compel towards your business. Especially entrepreneurs who are the young minded with less experience, somewhere face many obstacles while developing a business from scratch. Probably, they commit some silly marketing mistakes that oppose the growth of their business and they are not able to generate the required revenue. Below, I have illustrated the 4 vital mistakes that are most probably committed by failed mobile app companies. Promising which you can’t fulfill Nobody likes fake promises, so your customers. Just to gain the popularity and attention of the potential customers, businesses announce some of the services that are good enough for rising a buzz but actually are not going to be fulfilled in future. Unaware of the adverse effects on the values of the company. Coming to the consequences, the mobile app may get an increase in the number of downloads but it will not take much time for users to identify the plot that has been planned in the name of dirty marketing. Users, after realizing that they are not provided with what they paid for, is going to disappoint them. In the end, their anger will burst into the feedback section which will be filled with loads of negative reviews degrading the reputation of the app. In reality, one negative comment nullifies the effect of 3-4 positive comments, and in this case, there are going to be countless. Remember, in business “Honesty is the best policy”. Not investing in App Store Optimization The bitter truth about Google and Apple store is that there are millions of apps that are unnoticed by the people and further end up abundant. What probably wrong done by them? All those app companies didn’t invest in App Store Optimization or you can say SEO of Mobile Apps. Probably, most of the app owners take ASO lightly or they have no idea about this powerful technique. To boost the visibility of your mobile app in search result page and to rank higher than the other competitive app, you have to put efforts on your mobile app ASO. How come your target customers will download it if they won’t be able to see it? The best part is, there are numerous app development companies who hold an expertise in developing and ranking the mobile app to lead in the market. Share your problem with them and they will come up with the best solution. Ignoring your competitors To beat the opponent, you have to study the opponent. Also mentioned under the list of mistakes done by entrepreneurs, is ignoring the capabilities of the competitors. Competitor analysis comprises three steps: Perform deep research on your idea including the need for your mobile app in the market. Your app must have a customer base eagerly waiting for an app like yours with a huge market demand. Then study the competitors and go through their app features, marketing tactics, reviews and also the committed mistakes. This will help you prepare your next move which will be more effective than your competitor. In last, launch the mobile app in the market and represent it by highlighting the unique features that are absolutely new and hence not available on your competitor’s app. By this, you will be one step ahead of your competitor and their loyal customers will be forced to switch onto your mobile app. To beat the competitor you have to overtake them and that is only possible if you change lane and move parallelly. Going parallel means, analyzing their strategies and outcrying it by your smarter move. Fail to utilize social media properly Billions of active user base with millions of potential customers are looking for your mobile app on the social media platform. Why are you disappointing them? Around 93% of businesses have the presence on social media but shockingly 20% of them utilize social media to its full, rest have their mobile app page for the sake of existence. Actually, they have no idea how to perform marketing on social media. Now that’s where these startups are stuck with just a social media page with fewer interaction boundaries. To market your mobile app, you need to organize campaigns and interactive posts that will congregate countless potential customers. Talking about the practices: You can host a contest comprises of tasks like downloading the app, answering the question, share with friends and much more interesting things. After that, announce the giveaway to the lucky winner, it can be a gift card, cash prize, free points or discount coupons. Post the social videos of your app with an appealing user experience or gameplay. Include call-to-action to comment and follow the page for more latest news. Announce the upcoming new features in your update that will maintain the sustainability of app users. The problem is the lack of knowledge and experience in social media marketing, which can be overcome by a little investment. There are freelancers who are expert in SMM and will get your work done in few bucks. These freelancers are aware of the ongoing trends and apply proper hashtags to hype the reachability of the post. Some of the famous social media platforms are Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc. Wrapping it up with some thoughts, a wise person learns from its own mistakes whereas a smart person learns from others’ mistakes. Be a smart business person, get aware of those barriers and dodge them by preparing yourself in advance.