How to Reach Your Customers and Know What They Want?
Compared to over a decade ago, there are millions of online shopping websites today, which keep growing exponentially. The essential factor of every great store is becoming better than your competitors, and selling more than your competitors, and one big way that you can set yourself apart from them is by knowing what your visitors are doing. What do they want?
Many store owners look at rough visitor numbers, and various stats about click tracking, but what you really need is comprehensive ecommerce analytics. This will help you understand the behavior of your visitors and figure out what influences them to make a decision while on your site. Not to mention, you’ll be able to narrow down an effective marketing plan without spending time on things that don’t work.
What Information Do You Need to Look for?
It’s nice to know how much traffic you have, but what is even more useful is knowing where that traffic is coming from. Your traffic can be broken down into four primary categories:
⦁ Direct traffic: comes from people directly typing in your URL
⦁ Organic traffic: comes from search engines based on keyword search results
⦁ Social traffic: comes from social media sites
⦁ Referral traffic: comes from other sites that link to your store
Take a look at your stats to see where your traffic derives from. If you are receiving a large portion of your web traffic from one source, then this information should tell you to do a better job of optimization. You should also break down your traffic by social media channels, device, and by countries. This can help with product information, so you’ll know which items are most popular.
More than anything, these analytics are useful for deciding how to allocate your budget among the different marketing channels. You don’t want to waste time or money or elements that don’t work. Analytics help you assess which channels lead directly or indirectly to more conversions and sales.
Which Pages are Most Popular?
Analytics are great for figuring out which pages your visitors are landing on the most. Not only that, but the information will tell you where they go next. Let’s say you see a large audience landing on certain “red” dresses, but very few show interest in any of the “lavender” dresses. That information can help you focus on pricing, marketing, and overall user behavior. By studying your data, you may decide to streamline your product line, and give customers more of what they want, or boost marketing efforts.
That information also infers you should concentrate more efforts into your dresses, especially the “red” ones. Use the tools to uncover the keywords people are using to find the popular pages, as well as the unpopular pages. This will help you create a new action plan to attract more traffic for those pages not doing as well.
Using Analytics to Improve User Experience Immediately
One of the best elements of using analytic tools is discovering what visitors are doing and then using that data to make immediate changes. You can change the interface, the listing pages, the purchase procedure, and any other element that may relay doubt in the mind of a potential customer. However, be sure you use the right analytic tools that meet your goals. Not every tool is the same; some meet your needs and some under-deliver, so figure out the information you need and the software that can meet those goals.