Creating a Positive User Experience on Your Business Site


One thing that many entrepreneurs forget when creating a site is the user experience. Instead of looking at a website through the eyes of their visitors, they instead view it only as a money-making tool. This can lead to a lot of issues down the line, and really hurt conversions in the long run. Let’s take a look at some ways that you can tweak your site to both give visitors a great experience and meet your marketing objectives.

Simulate and Understand the User Journey

The very first thing you need to do when optimizing your site for a positive user experience is to understand where they’re coming from, and what they’re doing once they get to your site. Modern technology has made it easy to simulate your user’s journey and give you an idea of what they expect from your site. By taking into consideration their wants and needs, you can design your site’s navigation in a way that leads them further down your sales funnel, while at the same time catering to their wants and needs. Best of all, this process can be done for users from around the world, giving you an edge in the global market place.

Mobile vs Desktop vs Tablet

There are more ways than ever to experience the Internet these days, and each device has its own advantages, and disadvantages. It’s your job as an entrepreneur to make sure that your site is optimized for the devices that your visitors are using so that they can experience the site without inconvenience. The good news is that there are many services and software available that will allow you to optimize your site for multiple devices, allowing you to give virtually all your visitors a positive experience from start to finish.

Plugins, Tools, and Other Add-ons

There are tons of bells and whistles you can add to your site to make it more unique, or to help optimize it for sales. However, many entrepreneurs can get caught up adding every plugin and add-on they can, not realizing that it is overkill, and ultimately harms the user experience. Take care to use only the add-ons that you really need, and consider just how they affect your visitors, not just your sales. The last thing you want is to scare people off because they’re bombarded with a ton of flashy features on your site that are more distracting than anything else.

Pre-Release Testing

Speaking of being careful when adding new features to your site, another great thing that you can use is pre-release testing software. This software will monitor and simulate the impact of other software and add-ons that you use, giving you a clear picture of how it will affect your site as whole, and your user experience. This is great for getting data on benchmark performance before going live with your new software. It also helps to ensure that there are no new problems, or surprises that arise when incorporating new software into your site’s overall design.